Thursday, 11 March 2010

The Rocket Project is the world’s first literal product launch and the ultimate
product demonstration. Created by Sony Electronics’ agency of record, 
180 Los Angeles, the project showcases the amazing capability of both the Intel 
chip and the Sony VAIO laptop. People can follow the students as they attempt to
launch a rocket and make their dreams a reality, through online initiatives and a
documentary film.

More here.

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